Founder, Christine Acosta, Speaks About Vision Zero in Tampa

by Christine Acosta in

Recently, 83 Degrees Media interviewed our founder, Christine Acosta, for their article - Vision Zero: Sharing the road safely for everyone in Tampa Bay.


The article discusses Pedal Power Promoters role in helping Tampa become a safer place for cyclists and bike commuters. "Resolutions recently passed by Tampa’s City Council, the Hillsborough County School Board and the Hillsborough County Commission support the enactment of Vision Zero, a data-driven initiative focused on one outcome: no more lives lost on the road."

Christine states "There are so many people working locally to make the roadways safer for bikers and walkers,” she says. “Adopting Vision Zero will bring them all together under a common purpose.” 

Here at Pedal Power Promoters we are happy to do our part building a relationship between city, riders, and bicycle friendly businesses.

Read the full article HERE.


Bikers, rejoice! Tampa ranks No. 1 for bike-friendly businesses in Florida

by Christine Acosta in ,

Original Article published at on August 26, 2015


Bikers, rejoice! Tampa ranks No. 1 for bike-friendly businesses in Florida

Eleven Tampa businesses have been awarded a medal by the League of American Bicyclists.

Posted By CAITLIN ALBRITTON on Wed, Aug 26, 2015 at 6:35 PM

Time to grab your helmet and cycling crew for a victory lap: today, the League of American Bicyclists, a national organization that strives to make a "Bicycle Friendly America," has recognized Tampa as the No. 1 city in Florida for biker-accessible businesses. 

Eleven Tampa businesses have been awarded a medal ranking out of the 100 new awardees for 2015, with six Downtown businesses receiving honorable mentions. There are now well over 1,000 Bicycle Friendly Businesses throughout 47 states and DC that hold this special honor. Check to see if your local favorites made the list this year:

    Tampa General Hospital — Silver Level
    The Blind Tiger Cafe — Silver Level
    Buddy Brew Coffee — Silver Level
    Duckweed Urban Grocery — Silver Level
    Spain Restaurant & Toma Bar — Silver Level
    Downtown Tampa YMCA, 100 N. Tampa — Bronze Level
    Ferg's Live - Bronze Level
    Downtown Tampa YMCA, Fort Brooke — Bronze Level
    Old Tampa Book Company — Bronze Level
    Anise Global Gastrobar — Bronze Level
    Tampa Pizza Company — Bronze Level
    Hablo Taco — Honorable Mention
    Splitsville — Honorable Mention
    The Franklin — Honorable Mention
    European Wax — Honorable Mention
    The Cry Baby Café — Honorable Mention
    Cafe DuFrain — Honorable Mention

    These businesses took steps to get certification through Bike Friendly Tampa, who has certified 29 local businesses, before applying for this national award. With higher demands for safer cycling conditions, Tampa has worked to meet those needs with numerous cycling lanes, bike trails, and bike racks throughout the Downtown area.

    Between biker friendly roads and businesses, along with the rise of weekly and monthly cycling groups, there's no reason not to hop on the saddle and get peddling.

    More than 1,000 bicycle friendly businesses

    by Christine Acosta in ,

    Original Article posted at on August 26, 2015


    by League Staff

    Today, the League of American Bicyclists has awarded 100 new and renewing Bicycle Friendly Businesses in 31 states and Washington, D.C. 

    With this announcement, the program has grown to include over 1,050 visionary local businesses, government agencies and Fortune 500 companies from across the country that are changing the script on what it means to provide a top-notch experience and atmosphere for employees and customers alike. There are now BFBs in 47 states and DC.

    List of 2015 awardees |  List of all BFB awardees

    “The business community’s investment in bicycling is playing a central role in making the country a safer, happier, and more sustainable place to live and work,” said Amelia Neptune, League Bicycle Friendly Business Program Manager. “We applaud this new round of businesses for leading the charge in creating a bicycle-friendly America for everyone.”   

    Bicycle Friendly Businesses encourage a more bicycle-friendly atmosphere for employees and customers alike. BFBs attract and retain energized, alert and productive employees, while decreasing healthcare costs. 

    The Architect of the Capitol, which employs 2,300 staff and oversees the maintenance and operation of all congressional buildings and land throughout Capitol Hill, received a Bronze award this round. The government agency, among other advancements, has been working collaboratively with the Congressional Bike Caucus to share information throughout the Capitol campus, and has helped to restart the Federal Interagency Bike Working Group as a means to share best practices within the federal community.

    "We are so pleased to make the U.S. Capitol campus a more welcoming place for biking commuters and the visiting public," said Architect of the Capitol, Stephen T. Ayers. “It is rewarding to be recognized as a Bicycle Friendly Business and to know that we have a passionate group of employees who implemented a cohesive program to achieve this recognition."  

    Hewlett Packard has about 1,900 employees at its Fort Collins, Colo., location. The new Bronze-level awardee hosts lunch-and-learn seminars on site, focusing on bicycling tips, such as winter riding, basic rules of the road and more.

    "HP takes great pride in supporting community wellness and environmental protection," Hewlett Packard in Fort Collins said in a statement. "We are proud to be part of the movement to make bicycling fun and safe for everyone."

    To apply or learn more about the BFB program, visit


    About the Bicycle Friendly America Program: The Bicycle Friendly America program provides incentives, hands-on assistance and award recognition for communities, universities and businesses that actively support bicycling, and ranks states annually based on their level of bike-friendliness. These programs are generously supported by Trek Bicycle. Learn more.   

    Bicycling can bring benefits to businesses and riders

    by Christine Acosta in ,

    Original Article posted at on August 20, 2015

    Bicycling can bring benefits to businesses and riders

    By Bob Griendling, Special to the Times

    Thursday, August 20, 2015 6:06pm

    Are bicyclists good for business?

    The Tampa Bay area, with its flat terrain and mild climate, is a haven for recreational cyclists, with many clubs and group rides that not only make riding safer but build social networks, whether at the coffee shop after a ride or online with Facebook pages that cater to different segments of the cycling community.

    Yet challenges remain to make bike riding not just a recreational activity but a commuting alternative and a business generator.

    The League of American Bicyclists, or LAB, has a program called Bicycle Friendly Business, also known as BFB, that encourages local businesses to adapt to the needs of their bike-commuting employees and customers who arrive on two wheels. At this moment, Tampa is ahead of St. Petersburg in developing a local program, but the two cities are sharing information as both look to develop programs based upon the best practices of other communities.

    Fort Collins, Colo., is rated the No. 1 BFB city in the country, with nearly 40 LAB-certified bike-friendly businesses and plans to double that number this year. The city has lessons to impart.

    Jeff Nosal, co-chairman of the Fort Collins BFB Peer Network, said BFBs become more than simply attractive destinations for cyclists. "Not only can they encourage their employees to bike to work by providing showers and other amenities, businesses can become partners advocating for better bike infrastructure," he said.

    Bevin Barber-Campbell, Nosal's former co-chairwoman, emphasizes the need for a ground game that's labor intensive and includes such things as helping businesses complete BFB applications, encouraging mentoring among businesses and conducting workshops. "It was definitely a one-on-one approach, leveraging our connections to people," she wrote.

    Karen Kress, director of transportation and planning for the Tampa Downtown Partnership, which leads a bicycle-friendly business initiative effort there called Bike-Friendly Tampa, echoes the need for a personal approach.

    "The biggest challenge for small businesses is the lack of time," Kress said. "They are so busy, we've had to interrupt our workshops while a small businessman takes a call." So Kress has one person who beats the bushes looking for businesses to join the local Tampa program, which has a simpler application process than the LAB certification requires.

    She has had success. Twenty-nine businesses have joined Bike-Friendly Tampa, mostly ground-level establishments in the downtown area. Phase 2 will target larger companies, and Phase 3 will look to recruit cultural organizations, all of which must be downtown. Businesses outside the downtown area can apply directly to LAB if they're interested.

    Businesses in Tampa's program usually offer some benefit to bike riders in addition to convenient and safe bike parking. It may be a small discount or a free drink but it also includes repair services, patch kits and air pumps.

    Benefits for employees include secure long-term parking and cleanup facilities.

    It's sometimes a harder sell to convince businesses that catering to bicyclists can be profitable, especially if it means giving up even one parking space for cars, but the evidence is compelling.

    A study by Oregon's Portland State University found that for restaurants, bars and convenience stores, for example, consumers who arrive by bicycle actually spend more per month at those businesses than motorists do.

    Oregon also has found that there's more to being bicycle friendly than catering to the locals.

    Thirty-one percent of visitors to the state rode a bike at some time during their stay and spent more than $1 million a day. Research also found that bike travelers spend 20 percent more than the typical visitor.

    Such statistics should have St. Petersburg salivating. Its BFB program is in the development stages. Jessica Eilerman, the city's small-business liaison, is heading up the effort and learning from Tampa's first steps. She also is looking at other cities' programs and asking for input from various stakeholders. She believes the BFB program must be integrated with larger efforts, such as improving residents' health and a "Complete Streets" program with business arteries that calm motor traffic and encourage other forms of transportation, including walking. "We've got to move around the city in a lot of different ways," she said.

    Bicyclists experience neighborhoods and street-level businesses differently than motorists, lingering at shop windows and reading signage that might offer special items or discounts, something motorists can't do easily.

    Eventually, many businesses recognize the benefits. A survey in Portland found that 68 percent of businesses thought that "promoting bicycling and walking helps market their business."

    Of course, each city is unique and must find what works best there, giving consideration to climate, street patterns, population, etc. But both St. Petersburg and Tampa are well positioned to emulate Fort Collins, which also claims to be the largest producer of craft beer in Colorado. Our region, of course, is proud of its burgeoning craft beer reputation. Jeff Nosal said the Fort Collins New Belgian Brewery is the "spiritual leader" of the BFB program there, offering meeting space for workshops and events for the cycling public with, of course, free beer.

    Now if that idea doesn't attract the cyclists I know, you might as well roll up the sidewalks and turn out the lights.

    Bob Griendling is president of the St. Petersburg Bicycle Club and a member of the Mayor's Bicycling and Pedestrian Advisory Committee. Contact him at